Connecting Channels
How to connect Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts, and what to expect from each.
How to connect a channel
- Go to Schedule in the left sidebar.
- Open the Channels menu (or the + tile at the end of the channel row) and select Connect more.
- Choose the platform you want to connect and sign in when prompted. You'll be asked to approve the specific permissions Nabu needs (posting, and reading basic profile info).
- Once approved, the account appears as a connected channel and is ready to use in new posts.
You can connect more than one account for the same platform — for example, two separate Instagram Business accounts for two locations.
What each platform requires
Instagram must be a Business or Creator account connected to a Facebook Page. Personal Instagram accounts can't be connected — this is a limitation of Instagram's own API, not Nabu.
Facebook connects a Facebook Page you manage, not a personal profile.
TikTok connects your TikTok account directly. See the note below on how publishing currently works.
YouTube connects a Google account with a YouTube channel.
LinkedIn currently connects your personal LinkedIn profile. Posting as a Company Page isn't available yet — see below.
TikTok: how publishing works right now
TikTok requires apps like Nabu to go through a review before they're allowed to publish directly to a creator's profile. Until that review is complete:
- Posts you schedule for TikTok are uploaded to that TikTok account's inbox as a draft.
- The account owner needs to open the TikTok app and tap Post to actually publish it.
- TikTok has no way for Nabu to post a first comment — this isn't a missing feature, TikTok's public API simply doesn't offer it.
Once TikTok approves direct publishing, this will switch to fully automatic — no changes needed on your end other than reconnecting the account once to pick up the new permission.
LinkedIn: personal profile vs. Company Page
Today, connecting LinkedIn lets you post as yourself (your personal profile). Posting as your business's Company Page requires a separate LinkedIn approval that isn't in place yet. Once that's approved, connecting a Company Page will work the same way as any other channel — no different workflow to learn.
Disconnecting a channel
Go to Schedule, scroll to the Channels panel in the analytics section, and select Disconnect next to the account you want to remove. This immediately deletes the stored connection — you'll need to reconnect and re-approve permissions to use that account again.
Disconnecting doesn't delete anything you've already published to that platform; it only removes Nabu's ability to post to it going forward. See the Data Deletion page for what happens to any account data Nabu had stored.
Frequently asked questions
Why can't I connect my personal Instagram account? Instagram's API only allows posting through Business or Creator accounts. Convert your account to a Business or Creator account in the Instagram app, then connect it to a Facebook Page before connecting it here.
A channel shows a connection error — what do I do? This usually means the platform revoked or expired the connection (common after a password change or a security review on the platform's side). Disconnect the channel and reconnect it.
Can different team members connect different channels? Any Authorized User with access to Schedule can connect a channel to the location's workspace. Connected channels are shared across the whole location, not tied to one person.