Updated September 2026, from the working build

Ten months in. Nothing here is a mockup.

Most software roadmaps are a wish list with a logo on top. This is the working state of Nabu: what you can open today, what we are building right now, and what is dated after it. It all points at the same job. Know what is happening in the clinic, understand why it changed, know what deserves attention, decide what to do next, and see whether it worked. Nabu reads from the booking system you already run, so none of this asks you to switch anything.

6

workspaces shipped and in use today

2

in build right now: Nabu Intelligence and LinkedIn Business Pages

2

dated milestones after them: Growth, then Organization View

Nabu Intelligence is in build now. The Growth workspace follows it in Q1 2027, then Organization View in Q2 2027. If either target moves, this page moves with it.

Nabu build status

Oct 2025 to Q2 2027

6 shipped2 building now2 up next
ONDJFMAMJJASONDJFMAMJ

10 months shipped

Growth Q1 2027

›

Org view Q2 2027

Shipped and in use

06

Cost Center

What each treatment costs to deliver

Financials

Where the money is going

Profitability

Which services and providers make money

Forecasting

Break-even, capacity, and hiring

Ask Nabu

AI

Ask about your clinic in plain English

Social scheduling

Plan, approve, and publish content

Building now

02
AI

Nabu Intelligence

In build

Understand why something changed, know what deserves attention, decide what to do next, and see whether it worked.

Find›Investigate›Decide›Act›Measure

LinkedIn Business Pages

Awaiting approval

Built and working inside the scheduler. It switches on for every clinic the day LinkedIn approves it, and the queue belongs to them rather than to us.

Inside Intelligence

  • Ask NabuLive
  • Revenue-change investigationsLive
  • Root-cause investigations
  • Opportunity detection
  • Opportunity sizing
  • Recommended actions

Ask Nabu already ships. Intelligence is what it grows into, not a rebuild of it.

Up next

02

Growth workspace

First

Know who needs attention, what to promote, and what your team should do next.

Intelligence says what needs attention and what it is worth. Growth is where that gets run: retention, reactivation, campaigns, content, and marketing execution.

Clients who are due and have not rebooked. Provider hours nobody filled. Consultations that never turned into a booking. Each one arrives with a dollar figure and a person to hand it to.

Take›Plan›Act›Measure›Repeat

What is inside it

  • Retention Center
  • Growth Opportunities
  • Campaign Ideas
  • Content Planner
  • Team Tasks
  • Acquisition

Target Q1 2027

Organization View

See the whole business, or any location inside it.

For multi-location organizations. Compare centers on revenue, margin, capacity, and retention, then open the one that needs attention.

All locations›Compare›Drill down

What it answers

  • Which location is performing best
  • Which location needs attention
  • Where profitability is strongest and weakest
  • Where provider capacity is being underused
  • Where retention is slipping
  • How every location compares across the organization

Target Q2 2027

Live now

What is live in Nabu today?

Six areas, running in clinics right now. They read from the booking system you already use and share one cost model, which is why the numbers agree with each other and why the answer at the end of them is a decision rather than a chart.

The foundation

Know what each treatment actually costs to deliver.

Provider pay, product used per treatment, device payments spread across the hours the device actually runs, room time, and card fees. Mapped to your service menu once, then reused by every other number in the product.

  • Fully loaded cost per service, not a flat percentage
  • Device payments spread across real usage hours
  • Rent and overhead shared out across locations

Treatment

Microneedling

Revenue

$450

Products and supplies

-$72

Provider labor (60 min)

-$52

Payment processing

-$14

Room and overhead

-$56

Net contribution

$256

Margin

57%

Channel status

Which social channels can Nabu publish to?

Instagram, Facebook, TikTok, YouTube, and LinkedIn personal profiles are approved and publishing today. LinkedIn Business Page publishing is built and working inside the scheduler, waiting only on LinkedIn's approval. The review queue belongs to the platform, so we publish the state rather than a promised date.

Live

Instagram

Approved. Feed posts, Reels, and Stories publish straight from Nabu.

Approved100%
Live

Facebook

Approved. Page posts, photos, Reels, and Stories publish straight from Nabu.

Approved100%
Live

TikTok

Approved. Schedule a video in Nabu and it goes out on TikTok.

Approved100%
Live

YouTube

Approved. Videos and Shorts publish with privacy, category, playlist, and first comment handling.

Approved100%
Live

LinkedIn personal

Approved. Text, image, and video posts publish to a personal profile.

Approved100%
Awaiting approval

LinkedIn Business Pages

Built and working inside the scheduler. Publishing to a Business Page switches on the day LinkedIn approves it.

Approval path75%

How we got here

Ten months, in the order it had to happen.

None of this could be built out of order. The cost model came first because every number after it borrows from it, and the reasoning layer comes now because everything after it borrows from that.

Oct 2025

The build started.

Ten months ago this was a spreadsheet and a stack of exports. We had run the clinic long enough to know the reporting gap was not a settings problem, so the cost model got written first. Everything in Nabu depends on it being right.

2026

Understand the money.

Cost Center, then Financials, then Profitability, then Forecasting, in that order, because each one is meaningless without the one before it. Margin by service is a made-up number until the cost of delivery is real.

Aug 2026

Ask it anything, and publish.

Ask Nabu is live, so an owner can question the business in plain English. Social scheduling publishes to Instagram, Facebook, TikTok, YouTube, and LinkedIn personal, with LinkedIn Business Pages built and waiting on approval.

Phase 1 live

Understand why, not just what.

Nabu Intelligence Phase 1 is live inside Ask Nabu for governed revenue-change investigations. It resolves comparable periods, separates provider and service decompositions, and shows evidence, confidence, and caveats. Broader diagnostics, opportunity sizing, recommended actions, and outcome measurement remain in build.

2027

Act on it, then see it everywhere.

The Growth workspace lands first, targeted for Q1 2027, because it is where the moves Intelligence recommends actually get run: retention, reactivation, campaigns, content, acquisition. Organization View follows in Q2 2027, putting every location on one screen with the same reasoning running across all of them.

In build right now

Nabu Intelligence

Understand why something changed, know what deserves attention, decide what to do next, and see whether it worked.

Nabu Intelligence looks across the clinic's governed business data to investigate changes, identify the drivers that matter, surface opportunities, recommend actions, and measure the result.

Ask Nabu becomes one way to reach it. Action Center becomes the place where what it finds is prioritized, assigned, and tracked to a result.

Nabu Intelligence

Under construction

Building now
01

Find

What changed, and what deserves attention

02

Investigate

Down to the driver, not the headline

03

Decide

The move worth making, and what it is worth

04

Act

It becomes work with a name on it

05

Measure

Next month it grades itself

The questions it is built to answer

  • Why did we make less money this month?
  • What should I work on this week?
  • Where are we losing money?
  • What is our biggest realistic opportunity?
  • What caused this change?
  • What action is worth taking next?
  • Did the change we made actually work?

Every answer comes off the same governed data and the same cost model the shipped workspaces already run on.

What is inside it

  • Ask NabuLive
  • Revenue-change investigationsLive
  • Root-cause investigations
  • Opportunity detection
  • Opportunity sizing
  • Recommended actions
  • Weekly priorities
  • Action Center
  • Action tracking
  • Outcome measurement
  • Proactive insights, or Action Center

Ask Nabu today

Live

Ask a plain-English question about the clinic and get a governed answer back off your own data, as tables and visualizations with the math shown underneath.

Nabu Intelligence

Phase 1 live

Phase 1 investigates governed revenue changes through Ask Nabu with comparable periods, material provider and service decompositions, evidence, confidence, and caveats. Broader diagnostics, priorities, recommended actions, and outcome measurement remain in build.

How Nabu is put together

Financials

Shipped

Understand the economics of the clinic

Intelligence

Phase 1 live

Understand why it happened, what deserves attention, what to do next, and whether it worked

Growth

Q1 2027

Execute and manage growth

Scheduling

Shipped

Manage and optimize scheduling

Each one is useful on its own. They are considerably more useful together, because they read the same governed data and the same cost model.

Nabu Intelligence is the shared reasoning and action layer the rest of the roadmap is built on, which is why it is ahead of the Growth workspace rather than behind it.

Up next, target Q1 2027

Growth workspace

Where the move Nabu recommends actually gets run.

Nabu Intelligence does the reasoning: what needs attention, where the opportunity is, what is likely causing the problem, and what action is worth considering. Growth is the workspace and the tooling for actually growing the clinic on top of that, through retention, acquisition, campaigns, content, reactivation, and marketing execution.

It is built after Intelligence rather than before it, because without the reasoning layer underneath, Nabu would end up building the same thinking twice.

Growth workspace

Up next, after Intelligence

Target Q1 2027
01

Take

Intelligence hands over what to work on

02

Plan

The campaign, the list, the content

03

Act

Someone owns it and does it

04

Measure

Intelligence grades what it brought back

05

Repeat

Next week starts from the result

What Intelligence hands it, and what Growth does with it

Clients due for tox who have not rebooked

01

47 clients

Worth

~$12,600

Hand the list to the front desk

Laser hours nobody filled on Thursday

02

6 slots this week

Worth

~$3,200

Run the list before the week closes

Consultations that never turned into a booking

03

19 in the last 60 days

Worth

~$8,400

Call them back this week

Illustrative. This is the shape of what the workspace produces, not results from a live account.

Inside the Growth workspace

Six pieces of the same answer.

All part of the Q1 2027 Growth direction, not six separate products. Every one of them works from what Nabu Intelligencefinds and sizes. The first ones run on data your clinic already has, which is why they come first.

01First in Growth

Retention Center

Know who needs attention before they quietly disappear.

Clients who are due back, overdue, canceled without rebooking, consulted without booking, or stopped partway through a series. The question it answers is not what your retention percentage is. It is who your team should follow up with today.

  • Clients due for their next tox visit
  • Clients overdue for laser treatments
  • Consultations that never converted
  • Canceled appointments never rebooked
  • Good clients who have not been back
02First in Growth

Growth Opportunities

Work the openings Intelligence has already found.

Nabu Intelligence does the looking: it holds the appointment book, the clients, the services, the providers, and the margins, and it says where the opening is and what it is worth. Growth is where that becomes a list the team can actually work through.

  • Provider hours nobody filled
  • Strong margins, weak bookings
  • Clients ready for another treatment
  • New clients who never came back
  • Services losing momentum
03With Growth

Campaign Ideas

Turn a recommended move into a campaign worth running.

Intelligence says what needs demand and what it is worth, so nobody invents a promotion from scratch. Growth builds it out: the audience, the goal, the channel, the message, and an offer where it makes sense.

  • Fill open laser capacity next week
  • Bring overdue tox clients back
  • Promote a high-margin treatment
  • Re-engage clients who stopped coming
  • Support a treatment that needs demand
04With Growth

Content Planner

Know what to post instead of staring at a blank calendar.

What is worth talking about this week comes out of the business: open capacity, the services that need demand, what is running, the season, and what you have already posted. Then it drops into the scheduler you already have.

  • Laser pigmentation needs demand next week
  • Education, results, and FAQs to match
  • A consultation call to action
  • Built around what is actually bookable
05With Growth

Team Tasks

Turn the recommended action into work someone owns.

A recommendation from Intelligence becomes a task with a name on it, and it is followed from suggested to assigned to done. Intelligence measures what it brought back, because a decision nobody grades is just an opinion with a chart on it.

  • Follow up with these 18 clients
  • Call these consultation leads
  • Create this week's laser campaign
  • Prepare these three social posts
  • Rebook these canceled appointments
06Later in Growth

Acquisition

Know what a new client costs, and whether they were worth winning.

The later half of Growth, because it waits on connections to outside ad platforms. Everything before it runs on data your clinic already has, which is why we are building it first.

  • Which marketing brings new clients
  • What each new client costs
  • Which campaigns bring clients who return
  • Which campaigns make money after costs
  • Where the ad spend is being wasted

Ask Nabu

You ask, it answers off your own governed data, live, whenever you want. Live today.

Nabu Intelligence

The reasoning layer. Phase 1 revenue-change investigations are live; opportunity finding, action sizing, and outcome measurement are still in build.

Growth workspace

The execution layer. Retention, reactivation, campaigns, content, and acquisition, run against what Intelligence hands it. Q1 2027.

Later in Growth: Acquisition

Know what a new client costs, and whether they were worth winning.

Every figure your ad platform reports is true, and none of it knows what the appointment was worth once the provider and the product were paid. Acquisition connects the two, and it comes after the pieces above because it waits on outside platforms.

Google AdsMeta AdsWebsite analyticsNot connected yet

What the ad platform reports

Impressions

412,900

Clicks

6,480

Leads

184

Cost per lead

$34.78

Every figure here is true and none of it tells you whether the month made money.

What Nabu will report

Booked appointments

63

Contribution after delivery

$14,280

Cost per booked appointment

$101.59

Return on margin, not revenue

2.2x

Illustrative. Once the ad accounts are connected, the chain runs the whole way through.

Lead›Appointment›Revenue›Profit›Repeat visits

Q1 2027 is the target we are working to, with Organization View behind it. If either slips, this page changes rather than staying quiet.

After Growth, target Q2 2027

Organization View

See the whole business, or any location inside it.

For multi-location organizations, Nabu will let owners see performance across the entire business, compare locations, and drill into the center that needs attention. Every workspace you already use stays the same once you are inside a location. What is new is the level above it, with Nabu Intelligence reasoning across all of them rather than one at a time.

It sits behind the Growth workspace, targeted for Q2 2027. Not because it matters less, but because the reasoning and the execution layers underneath it are worth more to every clinic first, including the ones running several.

Organization View

Up next, after Q1 2027

Target Q2 2027
01

All locations

The whole business on one screen

02

Compare

Which center is ahead, which is slipping

03

Drill down

Open the one that needs attention

All locations, side by side

Location

Revenue

Margin

Capacity

Scottsdale

Ahead on every measure

$182,400

38%

91%

Chandler

Holding, capacity slipping

$146,900

31%

78%

Tempe

Open this one first

$98,200

22%

61%

Illustrative. This is the shape of the comparison, not results from a live account.

What it answers at a glance

  • Which location is performing best
  • Which location needs attention
  • Where profitability is strongest and weakest
  • Where provider capacity is being underused
  • Where retention is slipping
  • How every location compares across the organization

An owner with one location loses nothing here. Organization View is the level above the clinic, and it only appears when there is more than one.

On deck

Where this ends up.

After Intelligence, Growth, and Organization View. No dates on these, because a date we cannot stand behind is worth less than an honest direction.

01

Scheduling optimization

Fill the hours that are worth filling.

Scheduling today plans and publishes content. The next step is the calendar itself: which hours are quietly empty, which provider is booked into the wrong work, and what to move so the week is worth more than it was.

Open hours›Best use›Booked
02

Unified Inbox

Turn conversations into appointments.

Client messages and new enquiries in one place so the team can answer, follow up, and see which conversations turned into bookings and revenue. Channels are still being decided.

Instagram›Facebook›SMS›Website leads
03

Connected Business

See the whole business, not another disconnected dashboard.

Over time Nabu can read more of what the clinic already runs on. This is plumbing that makes everything above it smarter, not the thing you are buying.

Google Ads›Meta Ads›Bank›Accounting›Payments›Web analytics

The whole arc

First Nabu helped the clinic understand the money. Then it helped the clinic publish and manage its marketing. Now it is learning to explain why a number moved, say what deserves attention, name the move worth making, and grade it afterwards. Next comes the workspace where those moves get run, then the level above that shows every location at once with the same reasoning across all of them.

Out of scope

What Nabu is never going to build.

A roadmap is worth more when it also says what will never appear on it.

A booking system

Keep Zenoti, Boulevard, Mangomint, or Vagaro. Nabu reads from it. Replacing your schedule is somebody else's business, and a bad idea besides.

An EMR or charting tool

Clinical documentation is a regulated problem with good vendors already solving it. We stay on the business side of the clinic.

A blank dashboard you configure

No data warehouse project, no six-week onboarding, no canvas waiting for you to decide what a device hour costs. The med spa cost model is already built in, which is why it arrives with an answer instead of arriving empty.

Questions

Roadmap questions, answered.

The things owners ask on a demo call before they trust a page like this one.

What is live in Nabu right now?

Cost Center, Financials, Profitability, Forecasting, and Ask Nabu are live and running in clinics today, along with social scheduling that publishes to Instagram, Facebook, TikTok, YouTube, and LinkedIn personal profiles. LinkedIn Business Page publishing is built and waiting on LinkedIn's approval.

What is Nabu building right now?

Two things at once. Nabu Intelligence is in active build: the layer that investigates why a number moved, finds and sizes the opportunity, recommends the action worth taking, and measures whether it worked. LinkedIn Business Page publishing is finished alongside it and sitting in LinkedIn's review queue. After those, two dated milestones: the Growth workspace in Q1 2027, then Organization View in Q2 2027.

What is Nabu Intelligence?

Nabu Intelligence looks across the clinic's governed business data to investigate changes, identify the drivers that matter, surface opportunities, recommend actions, and measure the result. It is not a chat feature. Ask Nabu is one way to reach it, and Action Center is where what it finds becomes work that someone owns and that gets graded later. The questions it is built to answer are the ones owners actually ask: why did we make less money this month, what should I work on this week, where are we losing money, what is our biggest realistic opportunity, and did the change we made actually work.

How is Nabu Intelligence different from Ask Nabu?

Ask Nabu is live today and is not being replaced. You ask a plain-English question about the clinic and get a governed answer back off your own data, as tables and visualizations with the math shown. Nabu Intelligence builds on that foundation rather than rebuilding it: it goes further into investigation, prioritization, recommended action, and outcome measurement, so Nabu moves from showing what happened to explaining why, naming the next move, and checking afterwards whether it worked.

Why is Nabu Intelligence being built before the Growth workspace?

Because Growth runs on top of it. Intelligence is the shared reasoning and action layer: it decides what needs attention, where an opportunity exists, what is likely causing a problem, and what action is worth considering. Growth is the workspace where those moves are actually run, through retention, acquisition, campaigns, content, reactivation, and marketing execution. Building the execution layer before the reasoning layer would mean building the reasoning twice.

What is the Growth workspace?

The place a clinic goes to run the work, targeted for Q1 2027. Retention, reactivation, campaigns, content, and later acquisition, all worked from what Nabu Intelligence hands over: who is due back, who never rebooked, which hours nobody filled, which treatments book well and pay badly. Each item arrives with a dollar figure and a person to hand it to. Connecting ad spend to bookings is one part of it, and it comes later because it waits on outside platforms.

What is Organization View?

The multi-location view, targeted for Q2 2027. Today an owner with three centers opens them one at a time and compares in their head. Organization View puts the whole business on one screen: revenue, margin, capacity, and retention side by side across every location, so the center that needs attention is obvious before you open anything. From there you drill into that one center and get the same workspaces you already use. It is a real reporting level, not a location switcher.

Does Nabu work for more than one location?

Yes today, and better after Q2 2027. Cost Center, Financials, Profitability, and Forecasting already run per location, with fixed overhead shared out across them, so every location has its own true margin. What is missing is the level above: seeing all of them at once and comparing them. That is what Organization View adds.

How is Nabu put together as a product?

Four modules. Financials tells you the economics of the clinic. Intelligence tells you why something happened, what deserves attention, what to do next, and whether it worked. Growth is where you execute and manage that work. Scheduling manages and optimizes scheduling. They can be useful on their own, and they get considerably more useful together, because they all read the same governed data and the same cost model.

Why is retention being built before marketing attribution?

Because it pays sooner. Retention, open capacity, and consultations that never converted can all be worked out from data your clinic already has, so they start returning money the week they ship. Connecting Google and Meta ad spend means waiting on outside platforms, so it sits in the later half of Growth.

Is Nabu a dashboard or a decision engine?

A decision engine, and Nabu Intelligence is the part that makes that literal. Dashboards hand you charts and leave the reasoning to you, which is fine when you have four services and one provider. Nabu works out true margin on your own cost model, investigates where the margin is leaking, names the move worth making next with the dollar figure behind it, and comes back next month to say whether it worked. The med spa cost model is already built in, so it arrives with an answer rather than an empty canvas to configure.

Does Nabu replace my booking system?

No. Nabu sits on top of the system you already use. It reads sales, appointments, providers, memberships, and services from your booking platform, then adds the cost and margin layer that platform was never built to produce.

Which social media channels can I publish to today?

Instagram, Facebook, TikTok, YouTube, and LinkedIn personal profiles are approved and publishing today, including Reels, Stories, and Shorts. LinkedIn Business Page publishing is fully built inside the scheduler and switches on for every clinic the day LinkedIn approves it.

How long has Nabu been in development?

Active development started in October 2025, about ten months before this page was last updated. The order of work was deliberate: the clinic cost model first, then reporting on top of it, then the reasoning layer on top of that, because margin numbers built on a guessed cost are worse than no numbers at all.

Do I pay more when a roadmap feature ships?

Pricing is published on the pricing page rather than quoted on a call. The financial workspace and the social scheduler are priced separately today, and anything on this roadmap that becomes a new workspace will be priced in the open the same way.

Can I ask for something that is not on this roadmap?

Yes, and it is the fastest way to move something up. Nabu is built by an operator running a working med spa, so a request that describes a real reporting problem tends to get built rather than filed.

More detail on how each piece works lives in the help center, and the reason any of this exists is on our story.

Early access

The live half is the useful half.

You do not have to wait for Nabu Intelligence, Growth, or Organization View. Cost Center, Financials, Profitability, Forecasting, Ask Nabu, and the scheduler all ship today, they connect to the booking system you already run, and the price is on the pricing page instead of behind a call.

  1. About you

  2. Your clinic

  3. Book the demo

Let's start with you.

So we know who we're meeting and where to send the invitation.

No spam. We use this only to understand whether Nabu is a good fit for your clinic.

Built for med spas and aesthetic clinics that want true margin, not another revenue chart.