Updated August 2026, from the working build
Ten months in. Nothing here is a mockup.
Most software roadmaps are a wish list with a logo on top. This is the working state of Nabu, the decision engine for med spa owners: what you can open today, what is sitting in a platform review queue, and the growth workspace we are building next. Every piece is pointed at the same job, which is finding where the money goes, what the clinic is leaving behind, and which move is worth making first. It reads from the booking system you already run, so none of this asks you to switch anything.
6
areas live in clinics today
4
channels waiting on platform review
1
growth workspace being built right now
When the December 2026 target moves, this page moves with it.
Nabu build status
Oct 2025 to December 2026
10 months shipped
Growth workspace December 2026
Live in clinics
06Cost Center
Financials
Profitability
Forecasting
Ask Nabu
Social scheduling
Waiting on a platform
04YouTube
VerificationTikTok
PublishingBuilding now
01Growth workspace
Marketing, the appointment book, and the financials joined into one chain, then read for the revenue the clinic is leaving behind.
Target December 2026
Live now
What is live in Nabu today?
Six areas, running in clinics right now. They read from the booking system you already use and share one cost model, which is why the numbers agree with each other and why the answer at the end of them is a decision rather than a chart.
The foundation
What a treatment actually costs to deliver.
Provider compensation, product cost per treatment, device payments spread across the hours the device actually runs, room time, and processing fees. Mapped to your service menu once, then reused by everything else in the product.
- Fully loaded cost per service, not a flat percentage
- Device payments amortized against real usage hours
- Fixed overhead allocated across locations
Treatment
Microneedling
Revenue
$450
Products and supplies
-$72
Provider labor (60 min)
-$52
Payment processing
-$14
Room and overhead
-$56
Net contribution
$256
Margin
57%
Channel status
Which social channels can Nabu publish to?
TikTok is approved and publishing today. Instagram, Facebook, YouTube, and LinkedIn are built inside the scheduler and switch on for every clinic as each platform finishes its review. The review queue belongs to the platforms, so we publish the state rather than a promised date.
TikTok
Approved. Schedule a video in Nabu and it goes out on TikTok.
Feed posts, Reels, and Stories are built and waiting on Meta app review.
Page posts, photos, and Reels go live on the same Meta review.
YouTube
Videos and Shorts with privacy, category, playlist, and first comment handling.
Text, image, and video posts to personal profiles. Company Pages come after.
How we got here
Ten months, in the order it had to happen.
None of this could be built out of order. The cost model came first because every number after it borrows from it.
Oct 2025
The build started.
Ten months ago this was a spreadsheet and a stack of exports. We had run the clinic long enough to know the reporting gap was not a settings problem, so the cost model got written first. Everything in Nabu depends on it being right.
2026
The financial workspace came together.
Cost Center, then Financials, then Profitability, then Forecasting, in that order, because each one is meaningless without the one before it. Margin by service is a made-up number until the cost of delivery is real.
Aug 2026
Where it stands today.
The financial workspace and AI insights are live in clinics. Social scheduling publishes to TikTok, with Instagram, Facebook, YouTube, and LinkedIn built and sitting in platform review.
Dec 2026
The growth workspace.
The next thing we are building. Marketing, the appointment book, and the financials joined into one chain, read continuously for what the clinic is leaving behind. End of year is the target.
What is Nabu building next?
The growth workspace. Your marketing, your appointment book, and your real financials are three separate worlds today, and the revenue gets lost in the gaps between them. This closes the chain, then keeps looking for what the clinic is leaving on the table.
Growth workspace
In development
Target December 2026Marketing
What you spent and where
Bookings
What actually got on the book
Profit
What was left after delivery
Opportunity
What the clinic is leaving behind
Action
Who is doing something about it
What comes out of the end of it
Clients who are due and have not rebooked
0147 clients
Worth
~$12,600
Hand it to someone this week
Open provider capacity on a slow afternoon
026 slots this week
Worth
~$3,200
Fill it before the week closes
A campaign that books well and pays badly
03Margin under clinic average
Worth
~$4,100
Reprice the offer or stop it
Illustrative. This is the shape of what the workspace produces, not results from a live account.
Know what actually makes money
Campaign to booked appointment to delivered service to contribution margin, as one chain on your real cost model. Not clicks, not leads, and not return on ad spend measured against revenue that had costs hiding inside it.
Find the revenue you are leaving behind
Nabu already holds the appointment book, the clients, the services, the providers, and the margins. That is enough to go looking on its own: capacity nobody filled, clients who quietly stopped coming, work that books well and pays badly.
Know which one to do first
Findings come back ranked with the money attached, so the list sorts itself. The point is not more things to read. It is a shorter answer to what Monday should look like.
Run it from inside Nabu
Hand the work to a person, send what needs sending, schedule what needs scheduling, and then see next month whether the number moved. A decision that nobody grades is just an opinion with a chart on it.
Ask Nabu
You interrogate the business. It answers off your own numbers, live, whenever you ask.
Growth workspace
It watches the business without being asked, and keeps looking for what is being left behind.
Action Center
What it finds becomes work: owned by someone, worth a number, and checked later.
One layer of it, in detail
Start with what your ad platform will never tell you.
Attribution is the first of the four, and the one furthest along. Every figure an ad platform reports is true, and none of it knows what the appointment was worth once the provider was paid.
What the ad platform reports
Impressions
412,900
Clicks
6,480
Leads
184
Cost per lead
$34.78
Every figure here is true and none of it tells you whether the month made money.
What Nabu will report
Booked appointments
63
Contribution after delivery
$14,280
Cost per booked appointment
$101.59
Return on margin, not revenue
2.2x
And that is one of the four. The other three are the reason this is a workspace rather than a report.
End of year is the target we are working to. If it slips, this page changes rather than staying quiet.
Out of scope
What Nabu is never going to build.
A roadmap is worth more when it also says what will never appear on it.
A booking system
Keep Zenoti, Boulevard, Mangomint, or Vagaro. Nabu reads from it. Replacing your schedule is somebody else's business, and a bad idea besides.
An EMR or charting tool
Clinical documentation is a regulated problem with good vendors already solving it. We stay on the business side of the clinic.
A blank dashboard you configure
No data warehouse project, no six-week onboarding, no canvas waiting for you to decide what a device hour costs. The med spa cost model is already built in, which is why it arrives with an answer instead of arriving empty.
Questions
Roadmap questions, answered.
The things owners ask on a demo call before they trust a page like this one.
What is live in Nabu right now?
The financial workspace and AI insights are live and running in clinics today. That covers Cost Center, Financials, Profitability, Forecasting, and Ask Nabu, plus social scheduling with TikTok publishing. Instagram, Facebook, YouTube, and LinkedIn are built and waiting on platform review.
What is Nabu building next?
The growth workspace, targeted for December 2026. It joins marketing spend, the appointment book, and the financials into one chain, then keeps looking for revenue the clinic is leaving behind: unfilled provider capacity, clients who are due and have not rebooked, work that books well and pays badly. What it finds becomes ranked, priced work rather than another report.
What is a med spa growth workspace?
A growth workspace is the layer that connects what a clinic spends on marketing to what actually got booked, and then to what was left after the provider and the product were paid. Nabu's version goes one step further: because it already holds the appointment book and the margins, it can find opportunities on its own and hand them to a person with an estimated dollar value attached. Marketing attribution is one capability inside it, not the whole thing.
Is Nabu a dashboard or a decision engine?
A decision engine. Dashboards hand you charts and leave the reasoning to you, which is fine when you have four services and one provider. Nabu carries it further: it works out true margin on your own cost model, finds where the margin is leaking, and names the move worth making next with the dollar figure behind it. The med spa cost model is already built in, so it arrives with an answer rather than an empty canvas to configure.
Does Nabu replace my booking system?
No. Nabu sits on top of the system you already use. It reads sales, appointments, providers, memberships, and services from your booking platform, then adds the cost and margin layer that platform was never built to produce.
How is the growth workspace different from Ask Nabu?
Ask Nabu is where an owner interrogates the business: you ask a question and it answers off your connected data. The growth workspace does the opposite. It analyzes continuously without being asked, looking for what the clinic is leaving behind. The Action Center is the third piece, where what either of them turns up becomes assigned, priced work.
Which social media channels can I publish to today?
TikTok is approved and publishing. Instagram, Facebook, YouTube, and LinkedIn are fully built inside the scheduler and switch on for every clinic as each platform completes its review.
How long has Nabu been in development?
Active development started in October 2025, about ten months before this page was last updated. The order of work was deliberate: the clinic cost model first, then reporting on top of it, because margin numbers built on a guessed cost are worse than no numbers at all.
Do I pay more when a roadmap feature ships?
Pricing is published on the pricing page rather than quoted on a call. The financial workspace and the social scheduler are priced separately today, and anything on this roadmap that becomes a new workspace will be priced in the open the same way.
Can I ask for something that is not on this roadmap?
Yes, and it is the fastest way to move something up. Nabu is built by an operator running a working med spa, so a request that describes a real reporting problem tends to get built rather than filed.
More detail on how each piece works lives in the help center, and the reason any of this exists is on our story.
Early access
The live half is the useful half.
You do not have to wait for December. The financial workspace and AI insights ship today, they connect to the booking system you already run, and the price is on the pricing page instead of behind a call.
Request early access
Tell us about your clinic.
Built for med spas and aesthetic clinics that want true margin, not another revenue chart.