Business Targets
Set revenue goals, profit margin targets, and utilization assumptions so Nabu can show whether your clinic is on track.
What are business targets?
Business targets are the goals you set for your clinic's financial performance. They give Nabu a benchmark to compare your actual results against, so it can show you whether you're on track, falling behind, or ahead of plan.
Targets in Nabu cover three areas:
- Revenue goals — how much you want to bring in each month or year
- Profit margin targets — what percentage of revenue you want to keep after expenses
- Utilization assumptions — how busy you expect your rooms and providers to be
Without targets, Nabu can still show you exactly what happened. With targets, it can also tell you whether what happened was good enough.
Why targets come right after Business Costs
Business targets use the same cost baseline you just entered. To know what margin is achievable, Nabu needs to know what your costs are. Setting targets before costs would be guesswork — the cost baseline is the foundation.
Fields to fill in
| Field | What to enter |
|---|---|
| Target monthly revenue | The gross revenue you want to hit each month. Start with what feels achievable, not a stretch goal. |
| Target net profit margin % | The percentage of revenue you want to keep as profit after all costs. Example: 25% means if you bring in $50,000, you want to keep $12,500. |
| Working days per month | Should match what you entered in Business Costs — it's used to calculate daily targets. |
| Treatment rooms | How many treatment rooms you're planning to have active. Can also match Business Costs. |
| Target room utilization % | The percentage of available room time you expect to be booked. 70% is a common target for healthy clinics. |
| Target appointments per day | How many appointments across all providers you expect on a typical day. |
How targets affect what you see in Nabu
Once you set targets, they power several features:
- On track / Off track indicators on the dashboard — a quick green or red status showing whether this month's results are meeting your goals
- Break-even analysis — Nabu can show you how many appointments per month you need to cover your costs, and how that compares to your target
- Forecasting — Nabu projects what your month-end and year-end numbers will look like based on current pace versus your targets
If you leave targets blank, the dashboard still shows you your actual results — you just won't see the comparison indicators.
Confirming this section
When you're done, click Mark as reviewed. If you're not ready to set targets yet, you can mark the section as "Not applicable" and come back to it later.
Common questions
Do I have to set targets? No. Targets are recommended but not required. Without them, Nabu won't show forecasting indicators or break-even comparisons. Your actual data still works fine.
How do I know what margin to target? The industry benchmark for aesthetic clinics is roughly 20–35% net profit margin after all costs. Where you land depends on your cost structure, location, and service mix. If you're just starting, 20% is a reasonable first target. You can adjust it as you learn what your clinic can realistically achieve.
What's the difference between gross margin and net margin? Gross margin is revenue minus direct service costs (labor, supplies, equipment). Net margin is what's left after fixed overhead too. Nabu targets are set at the net margin level — after everything.
Can I set different targets for different months? Not yet. Nabu uses a single monthly target as the baseline. Seasonal variations show up in your actuals, and you can see how each month compared to the same target.